NSSTA Communications and Marketing Initiatives

Submitted by Abbey Hudson on Sat, 09/10/2016 - 01:27

As the new Communications and Marketing Director at NSSTA, my goal is to promote NSSTA and all our members as the go-to resource for Structured Settlements information and expertise. By making our work more visible to external audiences, we can raise awareness about the difference between using structured settlements as part of a comprehensive settlement plan to benefit claimants, and the predatory factoring that people think of when they hear the words "structured settlement."

The NSSTA Executive Team, Marketing Committee and Board of Directors have already started making plans to achieve these goals.

  • The NSSTA website will be getting a much needed facelift! The Marketing Committee has been working hard to gather feedback on the existing site and pick a vendor to help us update our web presence. Going forward, we plan to use the website as an educational tool for all the audiences our members work with, while making the information behind the member log-in more clear, concise and accessible.
  • Debbie Sink, NSSTA's CE Compliance Director, is currently building contacts within the National Association of State Judicial Educators (NASJE). This relationship will allow us to provide our members with judicial education opportunities as part of a certified program. Promoting this opportunity will be one of our top priorities, as will helping our members grow their networks of judicial contacts.
  • We are creating a database of contacts consisting of resources that support the work of structured settlements and can partner with NSSTA and our members to spread the word about our industry. The database will consist of media contacts, publications distributed by related industry groups and other trade associations. The goal is to make this information readily accessible for anyone looking to publish articles or partner with related organizations while we continue to educate the public on the benefits of comprehensive settlement planning. We will also be creating a formal media kit for reporters interested in learning more about structured settlements.
  • In the next few weeks we will be working on various projects that help raise the profile of our organization and promote structured settlements as part of settlement planning. This work includes developing a social media strategy to distribute resources to our members and submitting articles about structured settlements to industry publications.

As we begin our new communications program, we welcome feedback from members on what resources, initiatives and materials would be most helpful as they educate their contacts, claimants and attorneys on the benefits of incorporating structured settlements into mediations and settlement negotiations. You can email me at ahudson@nssta.com or call 202-289-4004 to reach me, Debbie Sink or Eric Vaughn.

As a reminder, the 2016 NSSTA Fall Conference will be held at the Four Seasons in Denver, CO on October 26-27 – I look forward to meeting many of you there! The group hotel rate will be available to members until September 23 – to find out more about the conference and to register, please visit www.nssta.com